>>> is closed in definitely. and theaters coast-to-coast have stepped up security. despite that millions of americans did go to the movies unwilling to let this senseless act keep them home. we get more on that from nbc's ron allen .
>> reporter: with heavy security across the country. moviegoers are thinking about colorado while going to see the
"batman: the dark knight rises."
>> i don't think it should scare people off from going to the movies.
>> the film makers aren't boasting about what is going on this weekend. warner brothers and five other big studios are staying quiet for now.
>> when a tragedy like this happens, that trumps everything and they have to say we don't want to sit there and be cold and calculated.
>> numbers crucial to promoting films like "the dark knight ". that can promote box offices. it was expected to be the biggest weekend ticket sales ever.
>> so it is crucial for the industry to get it right in terms of being se inin ining sensitive t o what has happened.
>> warner brothers has pulled trailers for gangster squad". some industry watchers think all of this may increase the film's numbers with more curious to see and understand the backdrop for such an unprecedented national tragedy. meanwhile they arrive some to see a movie and others to make a point.
>> this is our way of pushing through the tragedy.
>> reporter: ron allen nbc news, hollywood.
Source: http://video.msnbc.msn.com/nightly-news/48272215/
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