How to Sell Your Roadmap Without Selling Your Soul

It's hard to land large customers when you're a tiny enterprise software startup and when you do you have to be careful that you don't become their internal R&D department. This post offers a strategy for turning your enterprise customers into a platinum "insiders club" where they can even bid money to accelerate your roadmap. Yes, you can sell it. But be careful you don't sell your soul.

Source: http://feedproxy.google.com/~r/Techcrunch/~3/tUUNfHA0WJI/

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